Analysis: Glanbia thrives on changing consumer trends

Whether a visionary strategy or a happy accident that people are more health and food conscious than ever before, Glanbia is reaping the benefits of a turn in consumer trends in the past decade.

Analysis: Glanbia thrives on changing consumer trends

Whether a visionary strategy or a happy accident that people are more health and food conscious than ever before, Glanbia is reaping the benefits of a turn in consumer trends in the past decade.

Chief executive Siobhán Talbot attributed the 13% surge in the firm's stock market value to the new global eating patterns.

Stock markets were certainly impressed by the evidence her strategy was working: The shares surge added about €700m to bring its value to over €5.4bn.

"I think the evolution of Glanbia is that now we have a strategy clearly focused on the global consumer that is looking for nutritious products, that supports health and wellness.

People want to buy in convenient formats and channels - our strategy plays into that.

"We had a very good response to our capital markets day in the middle of last year, and I think it (market reaction) is a build on that.

Brands such as Optimum Nutrition, BSN and Isopure, traditionally the realm of the bodybuilder or fitness fanatic for their high protein focus, are now mainstream by expanding into chocolate bars, biscuits and milkshakes.

"We now have a suite of nine brands. We’ve become even clearer ourselves strategically on where those brands will play.

"While there are specific brands that will play well in certain parts, the beauty of Optimum Nutrition is that it can stand that full spectrum, which is a great place to be," Ms Talbot said.

Sales in its performance nutrition division grew 2%, while its €308m purchase of SlimFast in the US appears to be paying off.

more courts articles

Man (25) in court charged with murdering his father and attempted murder of mother Man (25) in court charged with murdering his father and attempted murder of mother
Man appears in court charged with false imprisonment of woman in van Man appears in court charged with false imprisonment of woman in van
Man in court over alleged false imprisonment of woman Man in court over alleged false imprisonment of woman

More in this section

FILE PHOTO The Competition and Consumer Protection Commission has cleared the purchase of Goodbody Stockbrokers by AIB END Goodbody Stockbrokers fined over €1.2m by Central Bank over rules breaches
Nottingham City Centre Stock Irish staff at the Body Shop wait for wages as retailer shuts stores in the Republic
Ryanair comments on Norwegian Ryanair boss O'Leary's spat with Transport Minister over Dublin Airport escalates
IE logo
Devices


UNLIMITED ACCESS TO THE IRISH EXAMINER FOR TEAMS AND ORGANISATIONS
FIND OUT MORE

The Business Hub
Newsletter

News and analysis on business, money and jobs from Munster and beyond by our expert team of business writers.

Sign up
ie logo
Puzzles Logo

Play digital puzzles like crosswords, sudoku and a variety of word games including the popular Word Wheel

Lunchtime News
Newsletter

Keep up with the stories of the day with our lunchtime news wrap.

Sign up
Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited